CEO. Research Leader. Human Storyteller.
Md Sadique Akhter is the Founder & President of Global Vox Populi, one of Asia’s leading research and intelligence firms operating across 80+ countries. A serial entrepreneur, investor, and global research leader, he has spent over a decade helping Fortune 500 companies, governments, and institutions understand people, culture, markets, and decision-making across diverse environments.
His collaborations span global brands and institutions, including Warner Bros., Huawei, ByteDance (TikTok), Philip Morris International, Hitachi Solutions, HCL, Nielsen, Tata Group, Rakuten, RTI International, Cambridge International Examinations, Deutsche Welle, and leading universities such as Qatar University, Hong Kong Polytechnic University, and the University of Queensland.
Sadique’s work has been recognized by the global research community with honors such as the Market Research Leadership Award (2016) and Most Iconic Healthcare Research Leaders (2023) — acknowledgments he views not as accolades, but as reminders of responsibility and service.
The Human Story Behind the Research
Beyond the boardroom, Sadique is a family-focused individual who finds inspiration in travel, culture, food, and everyday stories. Time with his two sons and adventures with his wife shape his worldview — grounding him in empathy, humility, and curiosity.
These experiences influence his approach to leadership: “When we understand, we connect. When we connect, we evolve.”
Sadique believes leadership is not built on authority, but on understanding — listening deeply, asking meaningful questions, and decoding the human motivations behind choices and change.
From Data to Dialogue — The Birth of Decode
Decode by Sadique is Sadique’s not-for-profit thought leadership initiative — created to make meaningful knowledge accessible to everyone. Where Global Vox Populi decodes data, Decode decodes people.
The platform brings together voices across disciplines — founders, investors, artists, athletes, musicians, economists, historians, psychologists, spiritual guides, creators, and cultural thinkers — to explore what shapes human behavior, leadership, resilience, purpose, and progress.
Every conversation is long-form, honest, and curiosity-driven. There is no commercial agenda and no sensationalism — only thoughtful reflection, real stories, and insight grounded in lived experience.
This is Sadique’s way of giving back:
making understanding a public resource.
Vision for the Future
Sadique envisions Decode by Sadique becoming a enduring archive of global wisdom — a platform where ideas, experiences, and human stories guide the next generation.
Just as Global Vox Populi represents how the world thinks,
Decode represents how the world feels.
If you are a leader, creator, professional, thinker, athlete, or visionary with a story that can offer clarity and perspective, Sadique welcomes your voice.